She has been named the new face of L'Oreal Paris. She will star in the ad campaigns and promote EverPure hair care, Preference hair color and Youth Code skin care. Debuting in 2011, Jennifer's campaign signals a new brand of advertising that is more intimate and conversational. Jennifer is excited about her role as brand ambassador, saying:
You can’t help that when you work collaboratively with a team where you are the focus that how you look and feel is very important to how you portray something. So what I wear and how the hair and makeup is and how I move and choose to move in the [ad] campaign says a lot for the product and what we are trying to portray.
Jennifer scored a multi-year, multimillion dollar deal with this partnership. And with her recently announced role as American Idol judge, 2011 is looking to be a profitable year for her. Clearly L'Oreal is confident about her ability to effectively market their product. What do you think, does J.Lo make you want to buy shampoo?
You can’t help that when you work collaboratively with a team where you are the focus that how you look and feel is very important to how you portray something. So what I wear and how the hair and makeup is and how I move and choose to move in the [ad] campaign says a lot for the product and what we are trying to portray.
Jennifer scored a multi-year, multimillion dollar deal with this partnership. And with her recently announced role as American Idol judge, 2011 is looking to be a profitable year for her. Clearly L'Oreal is confident about her ability to effectively market their product. What do you think, does J.Lo make you want to buy shampoo?
